Google Ads case study · Oct 2025 – Oct 2026

How local Google Ads made a Gauteng practice fully booked

A Gauteng practice came to us wanting more booked appointments, not more vanity clicks. Twelve months later the practice is fully booked, and in some months asks us to pause the ads because the diary is full.

The results (12 months)

• 1,714patient actions (calls, directions, enquiries)
• R19.54per patient action
• 9%click-through rate
• 13.3%conversion rate

Total ad spend: R33,497 (about R2,790 per month) for 12,790 clicks.

The approach

• Local “near me” intent. Campaigns built around people nearby searching for the service right now.
• Booked appointments, not vanity clicks. We tracked calls, direction requests and enquiries, and optimised for those actions.
• Setup, management and monthly optimisation. Keywords, ads, locations, schedules and budgets reviewed every month.

Want results like this?

Google Ads for small businesses from R2,500 ex VAT per month management, plus your own ad budget. Certified Google Ads management by MinuteSteak Legacy, one of South Africa’s leading digital marketing agencies.

Request a Google Meeting WhatsApp 081 327 2146

Client name withheld for privacy. Figures from the Google Ads account, October 2025 to October 2026. See also: Google Ads management · SEO · all case studies.